Comments on: Who to serve? http://createathrivingbusiness.com/who-to-serve/2008/05/13/ J. Givler Coaching Thu, 28 Aug 2008 19:16:07 +0000 http://wordpress.org/?v=2.3.1 By: Teresa Morrow http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1101 Teresa Morrow Wed, 21 May 2008 00:39:40 +0000 http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1101 Jenn, Yes, I receive this question or situation quite a bit with my clients as well. As you mentioned, we would all like to think that EVERYONE is our client. However, as we all know, we can't (as 1 business) handle EVERYONE as our client so that is one reason why narrowing our potential client base is a good idea. Another reason is because our products/services don't speak to everyone either. And thus, we don't need to spend our money promoting to everyone which saves us time (and money). Also, it can be exhausting to try and market to everyone...which only leads to distress, frustration and self defeat. And that isn't any good for any business owner either. So, one way to combat this is to focus on a niche. And here are a few questions that may help as well--- 1) Who are those who will benefit the MOST from your product/service? Women Men --You may say women 2) What are the ages of the women you think would benefit most? 20-30 30-40 40-50 50-60 and so on --You may answer 30-40 3) Do these women have children? Yes or no --You may say yes 4) Are these women married? Yes or no --You may say yes 5) Where do these women live? US UK Canada International --You may say international 6) What do these women do for a living? Entrepreneur/Home based Employee of a company --You may say entrepreneur 7) How savvy are they on the internet? Somewhat savvy Not very savvy Very savvy --You may answer somewhat savvy 8) What industries do they work in? Healing Internet Marketing eCommerce Administrative Financial Writers etc ---You may say healing So in a few questions, you have narrowed your niche to 30-40 yr old married moms who are somewhat savvy internet entrepreneurs/healers. And then you can search for places that this niche would "hang out" on line and offline. And get to know them so they can get to know you. I hope this helps. Jenn - great post! Sincerely, Teresa Morrow Virtual Assistance & Online Promotion for Coaches, Speakers and Writers Key Business Partners Jenn,

Yes, I receive this question or situation quite a bit with my clients as well. As you mentioned, we would all like to think that EVERYONE is our client. However, as we all know, we can’t (as 1 business) handle EVERYONE as our client so that is one reason why narrowing our potential client base is a good idea.

Another reason is because our products/services don’t speak to everyone either. And thus, we don’t need to spend our money promoting to everyone which saves us time (and money).

Also, it can be exhausting to try and market to everyone…which only leads to distress, frustration and self defeat. And that isn’t any good for any business owner either.

So, one way to combat this is to focus on a niche. And here are a few questions that may help as well—
1) Who are those who will benefit the MOST from your product/service?
Women
Men
–You may say women
2) What are the ages of the women you think would benefit most?
20-30
30-40
40-50
50-60 and so on
–You may answer 30-40
3) Do these women have children?
Yes or no
–You may say yes
4) Are these women married?
Yes or no
–You may say yes
5) Where do these women live?
US
UK
Canada
International
–You may say international
6) What do these women do for a living?
Entrepreneur/Home based
Employee of a company
–You may say entrepreneur
7) How savvy are they on the internet?
Somewhat savvy
Not very savvy
Very savvy
–You may answer somewhat savvy
8) What industries do they work in?
Healing
Internet Marketing
eCommerce
Administrative
Financial
Writers
etc
—You may say healing

So in a few questions, you have narrowed your niche to 30-40 yr old married moms who are somewhat savvy internet entrepreneurs/healers.

And then you can search for places that this niche would “hang out” on line and offline. And get to know them so they can get to know you.

I hope this helps.

Jenn - great post!

Sincerely,

Teresa Morrow
Virtual Assistance & Online Promotion
for Coaches, Speakers and Writers
Key Business Partners

]]> By: Jenn http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1098 Jenn Tue, 20 May 2008 15:27:13 +0000 http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1098 Sylvia - I'm so glad this is working for you!! Would love it if you'd stop back by and let us know how you're making out some time! Sylvia - I’m so glad this is working for you!! Would love it if you’d stop back by and let us know how you’re making out some time!

]]> By: Sylvia Hill http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1090 Sylvia Hill Sat, 17 May 2008 20:18:14 +0000 http://createathrivingbusiness.com/who-to-serve/2008/05/13/#comment-1090 Wow Jenn ~ thanks for pinpointing the laser light beam to where it needed focus. You are so right....... looking within helped tremendously in sorting out who I want to serve......! You are a gem. Best from The Kingdom Sylvia Hill The Queen of Las Vegas Wow Jenn ~
thanks for pinpointing the laser light beam to where it needed focus. You are so right……. looking within helped tremendously in sorting out who I want to serve……! You are a gem.

Best from The Kingdom
Sylvia Hill
The Queen of Las Vegas

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