What’s your 1 burning question about internet marketing?
November 18th, 2008 | Published in Authenticity In Entrepreneurship, Building an Internet Business, Internet Marketing, Online Marketing | 6 Comments
Ok, we’re nearing the end of 2008 - can you believe it?!? And I’m gearing up and planning for 2009. I’m in the process of solidifying my Internet Marketing Class Especially for Holistic Businesses and I want to know:
What is your 1 (or 2, or 3, or 10) most burning question about marketing your business on the internet?
Please feel free to share here - I’m going to be answering some of the questions here and would love to have a discussion about internet marketing and how us heart-centered folks approach it.
About Jenn Givler
November 18th, 2008 at 3:19 pm (#)
I get lots of hits on my blog but how to turn those hits into paying customers wanting to buy my products?
November 18th, 2008 at 3:37 pm (#)
I echo Marguerite’s comment as I am in a similar position.
November 18th, 2008 at 7:39 pm (#)
I’ll need to set down my Urban Sombrero and ask a question. How does one restart a brand?
Cheers!
November 18th, 2008 at 8:14 pm (#)
Internet marketing… Do I really have to limit it to just one?
– How to I build credibility on the web outside my website and blog?
– What is a good time to income ratio for blogging?
– Is there a better ROI for internet marketing vs traditional marketing/advertising? (just curious)
– If I have a business with a local service area, how can I target locals with the internet?
– What’s an appropriate, effective way to market ones’ products and services on a blog?
– Is it better to write my website copy myself or hire someone to do it? What are the pros and cons?
– How do I remove the illusion of the internet’s cold detachment and make internet marketing feel as warm and fuzzy as my clients say my business is?
Okay, my brain is short-circuiting. Hope this helps. Yay for 2009!
November 19th, 2008 at 3:12 pm (#)
Great discussion so far!
For Marguerite and Deanna - when using your blog as your relationship building vehicle (and the vehicle that provides the paid product and service promotions), you want to keep a few things in mind when you’re creating your blog posts.
1. Who are you targeting - and ESPECIALLY - what do they want to know about?
Write posts that speak to direct challenges of your niche. Then, you can offer solutions to those challenges in the form of short promos within the blog.
2. Think about your blog from your ideal client’s point of view - consider things like how they’re finding you, why they’re coming to you… etc… Get an understanding of why your visitors are there and it will better help you serve them.
3. Offer solutions - but don’t get crazy with it. And I know you two won’t but I feel it warrants me saying it.
I’ve seen some REALLY sales-y blogs out there… there is a balance. You want to be in service, and you want to offer your solutions, but be sure you’re doing it in a way that is nurturing for your readers.
@Johnathan… hang on… let me remove my Himalayan Walking shoes and get comfy… ahhh… ok - that’s better…
Now - let me say - WOW. Re-starting a brand. That is no small feat.
Not surprisingly, I’m going to turn you toward those you want to serve. Not to re-hash a really overly hashed issue - but looking at the recent Motrin example - you can see that being keenly in touch with your niche is paramount to creating a strong relationship-building infrastructure.
I’ll point to the questions above - start with asking, who are your ideal customers, what are their needs, what challenges does your ultra-awesome company serve?
Study them, know them, understand them - serve them. Everything takes care of itself. Well, it’s not always that easy… but that’s my recommended starting point
November 19th, 2008 at 3:14 pm (#)
Jen - WOW. These are awesome… I’m deciding if I want to turn them into seperate posts, or answer them here…
And yeah I know - is there ever just ONE burning question in business??