Last week, I had the pleasure of interviewing Kathy Mallary. Kathy is a marketing expert as well as an expert at helping coaches create their signature coaching product. Do you have a signature coaching product? Kathy put me on the spot with that question - find out if I passed her test!

Kathy and I had a great conversation about all kinds of marketing concepts. For example, we talked about sales funnels, why they’re important… and what her take on a sales funnel is - you are not going to want to miss that. She offers such great insight - you’ll be jumping to create or change your funnel - trust me.

Also, Kathy talked about the difference between mass marketing and the type of marketing we healing arts practitioners and coaches do. Those differences are super important to your success.

Oh! And Kathy tells us how to know if you’re aiming your marketing efforts at the wrong market.

She also tells on herself… which was funny - til I was put in the hot seat!

Kathy also shares the Super Secret Sauce to niche marketing… It’s amazing how simple this is and how easy it is to implement.

Get your pad and pen ready, and make sure you download this - there is a ton of information in here that will cause transformation in your business.

Also - make sure you check out Kathy’s blog and sign up for her newsletter. I’m a subscriber and I find tremendous value in each issue!

This entry was posted on Wednesday, September 10th, 2008 at 2:56 pm and is filed under Dynamic Interviews, Marketing, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.