Social Media: Relationships - where to begin…
November 11th, 2008 | Published in Authenticity In Entrepreneurship, Internet Marketing, Social Media | 5 Comments
Last week, we were talking about Twitter, and specifically about follows. In that post, I mentioned that social media was about building relationships - it’s SOCIAL.
But, what if you’re shy? Or, what if you’re just not sure how to go about starting a conversation with someone, or even beginning a relationship with someone?
Here’s the trick - it’s easy - just do it.
Ok, for some of us, it’s not THAT easy.
I’ll bet you would never guess that I’m shy. Seriously. No, really, I’m not kidding! My true nature is introversion. In fact, about 10 years ago, my shyness was so debilitating, it cost me friends, and opportunities. UGH. To think of the things I missed out on because of my shyness.
So how did I get over that? Believe it or not, I got into computer training. Nothing will kill shyness quicker than standing in front of a group teaching technical skills!
But - I digress. This is about social media and reaching out…
I stand by the fact that it is very easy to start and build relationships with people online. And particularly through social media, it’s even easier.
Here are three easy steps to help you start building relationships in social media:
1. Participate in their conversations. If they ask a question, give an ansewer. If they say something you really like, tell them in a genuine, authentic way.
2. Forward their information. If you find something of particular value and you know that your business nation would benefit from it, forward it on. In places like Twitter, people will be able to see that you’re passing their information on and sometimes that sparks a conversation.
3. Treat them as if you already know them. Talk to them, start conversations with them, ask them questions just like you would your friends. Of course, some common-sense business etiquette is appreciated, but so is speaking to people as an equal.
Remember, the folks hanging out in social media (for the most part - there are some exceptions) are there to be social. They WANT to build relationships - they want to get to know you. Just reach out, and let the rest, be history (as they say…).

About Jenn Givler
November 11th, 2008 at 3:34 pm (#)
Well, I wouldn’t say your were an introvert Jenn….however, I have witnessed your shyer (sp?) side.
It is like you mentioned above, people in social media are there to be social. And for me, when I reach out to someone I wish to met, I know that I am doing it for genuine reasons so I don’t worry about upsetting the person.
Also, this is my philosophy about it…you don’t know what they will say until you ask them. However, by not asking, you are already setting yourself to not receive any response. You have giving power over to the NEGATIVE response before you even give the other person a chance to respond. Most of the time, the other person is welcoming and wanting to get to know you just as much as you wish to get to know them.
Take the action and you will be surprised (more times than not). Hey, and if it turns out to be they don’t wish to communicate with you. Then I look at it as they weren’t suppose to be connected to me at that time.
Another wonderful post Jenn!
November 11th, 2008 at 3:36 pm (#)
Hi Jenn!
Really enjoyed your post. Probably because I struggle with being shy too and can connect with your three tips. Although I still struggle with number one as I let my perception of not being liked in get in the way. However, the value in participating outweighs my fear (most of the time) and once you start the whole social aspect is quite addicting.
November 11th, 2008 at 3:50 pm (#)
Addicting Tim?? You got that right LOL! I LOVE Social Media… I think deeper down than my shyness is my addiction to all things social.
I totally relate to what you’re saying about that perception of not being liked *ahem* that is another of my inner battles.
From my experience (and I’m sure you’ve found this as well), that is just a perception - in fact the opposite is true. People are more inclined to like you than to dislike you.
November 11th, 2008 at 4:05 pm (#)
Excellent information

Forwarding to my consultants.
I am social online, not so much offline as you and I’ve discussed I’d rather not speak to groups but online ahhhhh
Tara
November 11th, 2008 at 4:07 pm (#)
Ya know, it’s really interesting Tara that the internet has opened up this whole new world for business.
I LOVE speaking to online groups as well - and the internet has made building a business so easy for us.
No longer are we bound by locality. It’s fabulous - helps us have flexible schedules and helps us reach people all over the world.
Thanks for forwarding the info!