Online Networking - what’s the big deal?
You may have heard people talking about promoting their business online, or using the internet as a way to reach people. One really great way to do that is through online discussion groups.
An online discussion group is where like-minded people meet to discuss a topic of interest. It’s all done online, so you can check messages when it’s convenient, and you can participate in the conversation right from the comfort of your home.
It’s a fantastic way to meet new people from all over the world.
Here’s how it works:
When someone has a question, or would like to bring up a topic for discussion, they will “post” it to the group. This is either done directly on the web site, or you can submit responses via e-mail.
If someone wants to respond to you, they will reply to your message. You can either opt to receive responses via e-mail, or you can opt to view messages at the web site.
A really great way to build your business is to join discussion groups where your niche hangs out. For example, if you are a massage therapist who specializes in pre-natal massage, you might participate in discussion groups about pregnancy and birth.
You might be wondering how this can be good for your business if your services are only for those local to your business. One thing you can do, is begin offering a small e-book for sale on your web site. You can either write the book yourself, or offer to sell someone else’s (provided it’s related to your target market).
Marketing your business online then can become a way for you to generate revenue in addition to seeing clients.
If you’re new to all of this, but are curious if online discussion groups could be good for your business, I encourage you to join us at the Thriving Healing Business Yahoo Group.
It’s official launch will be this Wednesday, February 20 – I’ve created it especially for healers, alternative therapists, spiritual teachers – anyone involved in transformational businesses:
http://finance.groups.yahoo.com/group/healing_business/
In the next day or so, I’ll be posting more tips about online discussion groups and how they can benefit your business. For now - anyone that’s had experience in these areas, do chime in and tell us about it. Or, if you have questions, go ahead and ask - we’re happy to help!
February 18th, 2008 at 5:12 pm
Hey Jenn,
I agree that online networking can benefit your business. It is wise to pick 2 or 3 places that you feel will “connect” with you. Be sure to become active in the group by offering advice and asking questions.
One thing to recognize for yourself, is your own goal for each group. Is a particular group just for socializing or it is more for business relationship building.
Give it awhile and you will know whether or not a group is good for you and your business. If it isn’t, you can move on to another one that may resonate better with your goals for you or your business.
Thanks again Jenn for another great topic!
Sincerely,
Teresa Morrow
Key Business Partners
Virtual Assistance & Online Promotion
for Coaches, Speakers & Writers