Comments on: Mindful Marketing: Marketing without selling your soul http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/ J. Givler Coaching Thu, 28 Aug 2008 19:19:51 +0000 http://wordpress.org/?v=2.3.1 By: Jenn http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-89 Jenn Sat, 17 Nov 2007 15:18:47 +0000 http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-89 Teresa - you hit a really important point... knowing your niche. Because of how vast our world is - you really need to know your niche so that you can connect with them. Marketing is certainly about reach (the more people you reach the easier your efforts become). But, it's also about connection. When people feel connected to you - when they know that you REALLY understand them, they understand how you can serve them, and the sales happen naturally (or organically as I like to say ;) ). Michelle - you are not alone in the fear factor. Many entrepreneurs feel that they have to use aggressive techniques - or techniques that are really going to seem... sales-y. In fact, marketing is about using your authentic self in your messages and the activities you do. The more authentic you can be, the better connection you can make with the people you want to serve through you business. Teresa - you hit a really important point… knowing your niche. Because of how vast our world is - you really need to know your niche so that you can connect with them.

Marketing is certainly about reach (the more people you reach the easier your efforts become). But, it’s also about connection. When people feel connected to you - when they know that you REALLY understand them, they understand how you can serve them, and the sales happen naturally (or organically as I like to say ;) ).

Michelle - you are not alone in the fear factor. Many entrepreneurs feel that they have to use aggressive techniques - or techniques that are really going to seem… sales-y.

In fact, marketing is about using your authentic self in your messages and the activities you do. The more authentic you can be, the better connection you can make with the people you want to serve through you business.

]]> By: Michelle http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-83 Michelle Sat, 17 Nov 2007 04:07:02 +0000 http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-83 Before I came to you for coaching, I was honestly afraid of marketing. The idea scared me. But once you helped me see that I could do it in a way that "fit" my personality and was sharing what I could offer to help only to those who would benefit from it, marketing has become easy! Before I came to you for coaching, I was honestly afraid of marketing. The idea scared me. But once you helped me see that I could do it in a way that “fit” my personality and was sharing what I could offer to help only to those who would benefit from it, marketing has become easy!

]]> By: Teresa Morrow http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-68 Teresa Morrow Wed, 14 Nov 2007 22:18:24 +0000 http://createathrivingbusiness.com/mindful-marketing-marketing-without-selling-your-soul/2007/11/13/#comment-68 Jenn, For me, I like to take selling and turn it into benefits for my clients. I explain to them how I am able to benefit them and since I enjoy helping others, it doesn't feel like I am selling them but offering to them my help in their business. And marketing my business can be tedious at times but just becuase of the vastness of the places that seem to be available to market to...however, I believe that is when it is important to know your niche or your target market. As a solopreneur, I can't possible take on everyone, so why try to market to everyone? Right? Jenn,

For me, I like to take selling and turn it into benefits for my clients. I explain to them how I am able to benefit them and since I enjoy helping others, it doesn’t feel like I am selling them but offering to them my help in their business.

And marketing my business can be tedious at times but just becuase of the vastness of the places that seem to be available to market to…however, I believe that is when it is important to know your niche or your target market. As a solopreneur, I can’t possible take on everyone, so why try to market to everyone? Right?

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