The short answer is - Yes.

But, isn’t a newsletter just one more thing to add to the to-do list? I’ve had more than one client tell me that they just don’t have time to deal with a newsletter. Not to mention the fact that they hate writing and don’t think they’re good at it. 

When you’re a busy practitioner, it’s easy to let things like that go.

The truth is, a newsletter is an essential tool in your business. Newsletters aren’t just fluff. And they shouldn’t just be another way to promote your services and products.

Newsletters are a vehicle that you can use to build relationships with your clients and potential clients.

And building relationships is the key to sales that happen organically – without push.

The key to a really great newsletter is, it has to have a holistic approach.

There are three essential ingredients that make a newsletter effective. 

1. Value. A truly effective newsletter doesn’t just sell. Provide value that your potential clients want in the form of information, recipes, tips – anything they would find helpful. 

2. Connection. When creating your newsletter, be yourself. Include information about what you do outside the office, write in a conversational tone, and express your opinions. 

3. Offers. The people that sign up for your newsletter already understand that you can help them, and they want and need your help. It’s important that you share your products and services so that those that need you can hire you. 

It’s all about balance – as with everything. When creating your newsletter, feel free to use mine as a starting point. 

You can see how I divide out the sections so that information is easily found, and easily read. 

Maintaining a newsletter isn’t as hard as it looks. And if you already have one, strike that balance for ultimate effectiveness.

If this still seems overwhelming to you, but you have a hunch a newsletter can really help your business, join us for the Create An Effective Newsletter Teleclinic happening July 8. For details, click here.

This entry was posted on Thursday, June 19th, 2008 at 12:50 pm and is filed under Effective Newsletters, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.