Archive for the ‘Dynamic Interviews’ Category

Super Secret Sauce to Niche Marketing

Wednesday, September 10th, 2008


MP3 File

Last week, I had the pleasure of interviewing Kathy Mallary. Kathy is a marketing expert as well as an expert at helping coaches create their signature coaching product. Do you have a signature coaching product? Kathy put me on the spot with that question - find out if I passed her test!

Kathy and I had a great conversation about all kinds of marketing concepts. For example, we talked about sales funnels, why they’re important… and what her take on a sales funnel is - you are not going to want to miss that. She offers such great insight - you’ll be jumping to create or change your funnel - trust me.

Also, Kathy talked about the difference between mass marketing and the type of marketing we healing arts practitioners and coaches do. Those differences are super important to your success.

Oh! And Kathy tells us how to know if you’re aiming your marketing efforts at the wrong market.

She also tells on herself… which was funny - til I was put in the hot seat!

Kathy also shares the Super Secret Sauce to niche marketing… It’s amazing how simple this is and how easy it is to implement.

Get your pad and pen ready, and make sure you download this - there is a ton of information in here that will cause transformation in your business.

Also - make sure you check out Kathy’s blog and sign up for her newsletter. I’m a subscriber and I find tremendous value in each issue!

Toilet Paper, Marketing Help and Marketing Mistakes - oh my!

Thursday, September 4th, 2008


MP3 File

Yesterday, I had the honor of interviewing Kristen Beireis of Coaches Marketing Source Not only is Kristen a fabulous marketing expert, but she and her team of knowledgeable and talented VA’s, can help you implement any marketing activity or strategy.

Kristen shares a TON of information in this almost 20 minute interview. Grab a pen and some paper… or download and listen on your MP3 player - you are going to cherish this info.

Among other things, Kristen and I talk about how you can start working with a VA - even if you *think* you can’t afford it… and she tells us how anyone with any budget can get the help they need. Did you know that if you get help with some of those administrative tasks (like uploading your e-zine, submitting your articles, and monitoring blog comments), you can actually make more money… wow.

Kristen also talks about a really common mistake that lots of business owners make - are you making it? If so - go fix it now!

Do you have any idea what toilet paper can teach us about marketing? This is a fun story that Kristen shares… makes you want to pay attention to every little detail in your business.

So not only do you get this fantastic information - but you get to hang out with Kristen and I as we talk business. We had a blast yesterday. Grab a cup of whatever makes you feel good, sit back, relax and learn with us!

A Real Life Internet Marketing Success Story

Tuesday, August 26th, 2008


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Last week, I had the absolute pleasure of speaking to Chris Cade. He, in my opinion is an internet marketing success story. And, he graciously shared advice, tips and resources during our talk - which is just over 30 minutes.

For example, he tells us how he grew his list to 600 people in a matter of weeks. And you can do this too - no kidding.

He also shared how to start an e-mail list without having a website - and how to use that list to fill your 1 on 1 client schedule.

Chris also talks about how to get started with product creation, and, his ideas on re-purposing products to create even more support for your clients and potential clients.

Oh! And he also shared how he was able to bring in $1,000 in a matter of 2 days - really. How’s that for your business being able to support you.

There is so much more that he shares… make sure you have a pen and paper handy - you are going to take notes, I’m sure!

Listen to his interview using the link above, or download it and listen on the go!

Chris is a real life example of someone successfully using the internet to build a spiritual business.

Check out his web sites:

http://www.spiritualshortstories.com

http://www.spiritualgrowthwriting.com

In mid-September, I’m going to be starting a class that teaches you how to create products, create a web site and build your list so that you too can get your work out in the world big time, and add other, supportive income streams to your business.

For more information on the class, see this page.

So Many Ideas… so little time!

Monday, June 23rd, 2008


MP3 File

I had the absolute pleasure of interviewing Marcia Francois last week. Marcia and I determined that the world is definitely coming closer together. I live in PA, and Marcia is half-way ’round the world in South Africa - amazing that this internet thing brought us together and is allowing us to share such great information!

As a business owner, do you find that you have loads of ideas? We are creative beings and we can’t help but be sparked by endless ideas. But how do you reign that in, focus, and actually get anything accomplished? Marcia tells us how! Listen to the recording above - feel free to download it and take it with you :)

ooo - and you’ll hear Marcia talk about her Virtual Organizing Seminar. Check that out here. It’s this fantastic seminar she is putting together. It’s all done via teleconference. The best part is - it’s hands-on! You’ll come away from the seminar with a completely organized office - how cool!