I had a New Client Connection call the other day with a fantastic energy healer/artist. We began talking about her needs, and what her intention was for hiring me as a coach.

As the conversation progressed, I could see some areas where she could improve her business promotion efforts. So I asked her how she felt about what she was currently doing to promote her business. “Business?” she asked, almost shocked. “I never really thought of what I do as a ‘business.’”

This is a conversation I’ve had time and time again with healers, spiritual teachers, massage therapists - anyone involved in a transformational business.

So I have a question. If you’re involved in a spiritually conscious, or a transformational business, or a healing practice - a practice where you see clients and provide some sort of healing - how do you refer to yourself?

When I had my healing business and was seeing Reiki clients, I called myself, a Reiki Practitioner… sometimes, I used the word Healer… and I referred to my ‘business’ as a practice.

So, when I say “business” what does it make you think of? And, when you are speaking with potential clients, or when you are thinking about how to promote yourself, what do you call yourself - a business, a practice, a healer… ?

This entry was posted on Tuesday, February 5th, 2008 at 5:53 pm and is filed under Authenticity In Entrepreneurship, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.